鸡你太美
Chicken You're Too Beautiful / Cai Xukun Air-Ear Meme
jī nǐ tài měi
鸡你太美 (Chicken You're Too Beautiful) is arguably the most successful 空耳 (air-ear / phonetic mishearing) meme in Chinese internet history. In 2019, Cai Xukun (蔡徐坤), a massively popular idol, appeared in a talent show clip singing '只因你太美' (zhǐ yīn nǐ tài měi, only because you're too beautiful). Delivered at speed with Cai's distinctive intonation, the line sounded unmistakably like '鸡你太美' (jī nǐ tài měi, chicken you're too beautiful). The accompanying video of Cai performing an earnest, slightly awkward basketball-themed dance made the meme inescapable. The meme exploded on Bilibili, where creators produced thousands of remixes: Cai dunking on NBA legends, the audio dubbed over nature documentaries, the dance inserted into movie scenes. Cai Xukun's agency sent legal notices to Bilibili, which only amplified the meme through the Streisand effect. Despite periodic crackdowns, 鸡你太美 has survived five-plus years and remains instantly recognizable to virtually every Chinese internet user under 35.