显眼包

A 显眼包 is that one person who simply cannot blend into the background — the friend who shows up to a casual hangout in a full costume, pulls faces in every group photo, or narrates their own dramatic entrance. The term is playfully affectionate rather than purely critical: Chinese Gen-Z uses it to roast attention-seekers while also reclaiming it as a badge of honor for unapologetically bold, extra personalities.

Emerging on Douyin and Weibo around 2022, 显眼包 captured a Gen-Z mood of leaning into individuality after years of conformist pressure from academic and workplace culture. As young people sought identity and humor in short-video culture, celebrating — and gently mocking — the person who refuses to be invisible became a form of social release and self-expression.

指那些特别爱出风头、总是吸引眼球、行为夸张惹人注目的人，带有调侃意味。