马甲 — Sock Puppet / Alt Account

mǎ jiǎ
2000–2004 fading ★★★★☆ internet-culture

What Does 马甲 Mean?

An alternate account used alongside your main account — a sock puppet. The vest metaphor is vivid: a 马甲 is worn over your main identity, covering it when needed. People use 马甲 to post controversial opinions without consequences, participate in multiple communities, or escape bans. The practice is universal but Chinese internet culture named it with particular elegance.

Cultural Context

马甲 culture is deeply embedded in Chinese internet life partly because censorship and social pressure incentivize maintaining separate identities. Your 实名 (real-name) account follows official guidelines; your 马甲 says what you actually think. This dual-account psychology shaped how Chinese internet users think about identity and authenticity online.

How Is It Used?

这明显是个马甲,他主号不敢说,用小号来喷。
This is obviously an alt account — too afraid to say it on his main, so using a sock puppet to attack.
我有好几个马甲,不同地方用不同号。
I have several alt accounts — different ones for different places.

Chinese Explanation (中文解释)

网络小号或替身账号,用来在主号之外进行活动,字面意思是马夹(背心)。

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