互联网+

Internet Plus
hùliánwǎng jiā
What Does It Mean?

Born from Premier Li Keqiang's 2015 Government Work Report, 'Internet Plus' was Beijing's grand plan to bolt the internet onto every industry imaginable — farming, finance, healthcare, you name it. It quickly became both a genuine policy buzzword and a joke: slap '互联网+' in front of anything and suddenly your business plan sounds cutting-edge. Think of it as China's version of adding 'AI-powered' to a product pitch to make investors swoon.

Cultural Context

In March 2015, Premier Li Keqiang formally introduced 'Internet Plus' as a national strategy to integrate mobile internet, cloud computing, big data, and IoT with traditional industries. It unleashed a startup boom and mountains of government funding. Entrepreneurs rushed to brand everything as '互联网+农业' or '互联网+医疗,' spawning both genuine innovation and spectacular failures, making the phrase a symbol of both techno-optimism and hype culture in mid-2010s China.

中文解释

政府提出的将互联网与传统行业深度融合的发展战略,也被网友戏称为万能公式。

How It's Used
现在什么都要搞互联网+,连卖煎饼的都说自己是互联网+餐饮。
These days everything needs to be 'Internet Plus' — even the crepe vendor on the corner calls himself 'Internet Plus catering.'
我们公司准备做互联网+养老,用APP帮老人预约按摩服务。
Our company is launching an Internet Plus eldercare project — basically an app that lets seniors book massages.
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