薇娅

Viya (real name Huang Wei) was China's queen of livestream shopping — a celebrity host who could sell out millions of products in hours just by showing up on camera. In 2021 she became a meme of a different kind when tax authorities fined her a staggering 1.34 billion yuan for tax evasion. Her name became shorthand for both jaw-dropping wealth and equally jaw-dropping consequences, spawning jokes like 'even Viya got caught, so maybe behave yourself.'

China's livestream e-commerce boom made stars like Viya extraordinarily wealthy and influential, but also drew intense regulatory scrutiny. Her 2021 tax scandal landed amid Beijing's broader crackdown on celebrity culture and platform economy excesses. The case resonated widely because it symbolized how quickly fortunes — and reputations — could collapse, and sparked public debate about tax fairness and the unchecked power of internet celebrities.

薇娅是中国顶级直播带货主播，2021年因逃税被罚款13亿元而引发全民热议，成为财富与风险并存的网络符号。