定个小目标

Born when billionaire Wang Jianlin casually told Chinese youth on TV to 'set a modest little goal first — like making 100 million yuan.' The absurdity was instant: 100 million yuan is roughly $15 million USD. Chinese netizens seized on it to mock the jaw-dropping disconnect between the ultra-rich and ordinary people, and the phrase quickly became the go-to sarcastic opener for any hilariously unrealistic ambition.

China's explosive economic growth created extreme wealth inequality by the mid-2010s. Self-made billionaires like Wanda Group's Wang Jianlin became media celebrities, but their casual advice to struggling youth highlighted a vast class divide. The meme captured a generation's mix of dark humor, economic anxiety, and weary resignation toward get-rich platitudes that felt utterly out of touch.

源自王健林采访语录"先定个小目标，比如挣它一个亿"，讽刺富人对财富的轻描淡写。