凡尔赛

Imagine someone who complains about their sports car being 'too eye-catching' or sighs that their designer bag clashes with too many outfits — that's Versailles Literature. Named after the Palace of Versailles as a symbol of obscene luxury, the meme skewers people who humble-brag in elaborate, roundabout ways. The move: frame your privilege as a burden, drop the flex casually, then wait for the sympathy that never comes.

As China's middle class expanded, a new tier of conspicuous consumers emerged on social media, performing modesty while flaunting wealth. The meme, popularized by author Meng Meng on Weibo, resonated because it named a very specific, universally recognizable social irritant — the person whose 'complaints' are really just thinly veiled boasts — making it cathartic to call out.

用低调、自谦或抱怨的方式炫耀自己的优越生活，令人反感又忍俊不禁。