城市营销

This meme captures the phenomenon of Chinese cities going viral — sometimes deliberately, sometimes accidentally — to attract tourists, talent, and investment. Think Zibo's BBQ craze, Harbin's winter wonderland PR blitz, or Tianshui's malatang obsession. Cities essentially became influencers, and Chinese netizens gleefully dissected which cities were 'winning' at self-promotion and which were fumbling their 15 minutes of fame.

Against a backdrop of uneven regional development and post-COVID tourism recovery, Chinese local governments discovered that a single viral moment could supercharge a city's economy. The competition to 'go viral' became fierce and self-aware, with officials actively engineering internet moments — sparking both genuine enthusiasm and ironic commentary about manufactured authenticity.

城市为吸引游客和人才，通过网络热点、文旅活动进行品牌推广的现象，常带有调侃意味。